Social Media Specialist

Marygrove College is seeking an experienced Social Media Specialist to support our marketing efforts—especially as it pertains to our online Master in the Art of Teaching program. Marygrove College has been a leader in teacher education since 1905. In the past decade, more teachers have earned their Master in the Art of Teaching (MAT) degree from Marygrove College than from any other college or university. Marygrove was one of the first colleges to offer the convenience and flexibility of a distance learning master’s degree. With more than 28,000 graduates from the distance learning master’s degree program since 1990, Marygrove has a history of serving K-12 teachers with a program that is relevant to today’s working educator.

Marygrove’s Social Media Specialistwill be responsible for social media efforts from a planning, implementation and analysis perspective.  The successful candidate will be a proven social media marketer as evidenced by past management activities and social media campaign creation, execution and measurement. He/she will have solid understanding of how to drive consumer and business engagement within online social networks and the tools needed to do so. He/she will possess a strong interest in web technology and digital marketing space.​ He/she will also need to help plan and execute social media campaigns and will be responsible for distributing content, delivering regular analytics, and driving strong campaign engagement performance.​ This position will report to the Chief Communications and Marketing Officer.

Responsibilities include, but are not limited to:

• Manage and grow social channels focusing on engagement and new member acquisition
• Using online tools, provide social media distribution strategies to augment marketing campaigns  
• Manage social media campaigns and day-to-day activities
• Identify opportunities to partner with influential bloggers to broaden our target audience
• Manage presence on social networking sites including Facebook, Twitter, Pinterest, LinkedIn and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
• Work closely with Marygrove’s content writers/bloggers to maximize content distribution
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Regularly share feedback and insights gained from social media monitoring with the team, to help them evolve their strategies in a timely fashion
• Monitor trends in social media tools, trends and applications
• Assist in managing email marketing campaigns

Requirements:

• Bachelor's degree required 
• 3-5​ years’ experience in social media and demonstrated passion for the social media space
• In-depth knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios
• Strong, proven project and campaign management skills
• Team player who deliver results and works with others to deliver the best outcome for the organization
• Ability to work individually and with cross functional teams to develop consensus within diverse groups and drive results
• Proven understanding of how to get strong business results leveraging social media
• Detail oriented
• Ability to prioritize and multi-task in a fast paced, changing environment
• Ability to work efficiently on multiple projects and meet tight deadlines
• Excellent analytical, critical thinking, and problem solving skills
• Strong organizational skills and attention to detail  

TO Apply:

The screening process will continue until a successful candidate is chosen.  Email resume, cover letter with salary requirement and three employment references to This email address is being protected from spambots. You need JavaScript enabled to view it. (state title of position on subject line).  For information on the College see www.marygrove.  Marygrove is committed to achieving a faculty and staff that is reflective of its diverse student body, and welcomes and encourages applications from members of communities historically underrepresented in higher education.  EOE